Lux - The New Collection

It has been a busy month of May 2018 for Ana Brandt and her seamstresses at Belly Baby Wear's headquarters.

Ana has been in Brazil for workshops and whilst teaching, she has been designing and photographing her new collection of gowns, that have just been released today!

Ana strives in trying to create a different look for maternity gowns and I think with this collection, she has done just that!

The new release has a collection of hand sewn stoned pieces. As well as some more conservative gowns that have been requested. The new Line is a little more luxurious and pricier, But Belly Baby Wear will have some of these gowns available for rental in the not too distant future.



In June 1999 Ana Brandt opened her photography business. Then 5 years later few years later, she designed her first maternity gown naming her business TAoPaN (The Art of Pregnancy and Newborn). July 2017, the name changed to the Ana Brandt | Belly Baby Wear The Collective, and in 2018, she has named the maternity gown and newborn wear line to Belly Baby Wear.



My name is Natalie Grounds, and I am a wedding photographer. Back in April 2017, Ana put a call out for interested people to join her team as a Baby Belly Wear (TAoPaN) Dealer. After recently having my second and final baby (baby Emma who is now almost two), I had previously purchased three TAoPaN gowns for my maternity session. I found the international postage a killer. The main gown I wanted from Ana was a tutu, But the shipping for the bulky tutu made it impossible for me to afford one. I know that I am not the only one out there who loves Ana’s gowns, but decide against purchasing when it comes to the international shipping. So I knew that having a dealer, who can buy in bulk and reduced the shipping costs, would make Ana’s gowns more affordable for Australian photographers.

Belly Baby Wear Australia stocks Ana Brandt’s collection for sale with holding over 150 ready to send gowns at a time, No more waiting! There is also a range of rentals, this gives you the chance to either try before you buy or rent so you can have a different gown each maternity session you photograph. The rental list is growing every month, so keep checking them out to see what has become available.

Love renting? Join our rental program.

The rental program will become available in June 2018.

A taste of Belly Baby Wear Rental is $360 gives you up to 8 rentals (plus postage)

Gotta Love Belly Baby Wear is $480 for 12 rentals (plus postage).

Must have it all is $760 for 20 rentals (plus postage).

This includes any gown on the rental list from $25-$100.  Each rental period lasts for 4 days and is to be collected and returned with by visiting us at Cronulla or Port Stephens (Corlette). Postage is also available, but must be paid for additionally.

All rental programs pre-purchased, must be used within 36 months period.


I am packing my bags and heading North with my mum to see all you sunshine folk on the Gold Coast. I can only hope I leave the cold behind me and get to enjoy some sunshine!.

Have you got your ticket yet? Its only two weeks away now. Getting exciting!

Purchase your market entry HERE